Have you heard of Seth Godin?  Have you heard of Squidoo?

Well, did you know that Seth was the brains behind Squidoo?

In case you don't know, Squidoo is one of the best (perhaps the best) user created content website on the internet.  Not only can members publish content, but their content (called lenses) can have a multitude of modules that allow simple and complex functionality to be added.

Modules include Amazon and eBay units, that pull in items for sale on both those sites.  Authors of the lenses actually get a share in the profits from the lenses.  Other modules include guestbook, images, comments and much more.

Squidoo is clever.  It empowers the user to create what they want, and make money from it.  Some internet marketers have given up creating and marketing their own websites, and simply promote their own Squidoo pages for profit.

Because the might Seth Godin is involved obviously signs of quality exist, as as well as a huge marketing push when someone so high profile starts to talk of a new project.